Working in partnership with the Tennis Foundation, Al Madina has established tennis as a key sports component of its sports programme believing it allows accessible sport to all regardless of background and physical limitations.
Through the tennis programme the organisation has developed and delivered the SERVES tennis programme and has demonstrated a significant impact to increasing participation amongst young people from black, Asian and minority ethnic communities in tennis. Through this programme we have used innovation and creativity in engaging young people and in addition developed relationships with other organisations/stakeholders.